Module 1: Recruiting Readiness

This is a basic module for new brokers, managers, and recruiters that may have no experience with recruiting. Experienced recruiters may begin with Module 2: Your Recruiting Value Proposition.

In this module, recruiters will assess their recruiting readiness and identify action steps they can take to improve. They will set a recruiting goal based on profitability and production goals and identify and prioritize recruits based on their business needs and goal.

• Recruiting Readiness Worksheets
• Recruiting Log

Module 2: Your Recruiting Value Proposition

In this module, recruiters will create a recruiting value proposition outlining their own competitive advantages and advantages of their company and Real Living. They will review characteristics of various agent production and generational groups, and apply their completed value proposition to effectively reach and connect with targeted recruits.

• Value Proposition Workbook
• Real Living Value Proposition Template

Module 3: Prospecting for Recruits

In this module, recruiters will determine the number of daily, weekly and monthly contacts needed to meet their recruiting goals. They will design and implement a variety of planned recruiting activities designed to get them in front of their recruits, secure more appointments and interviews.

• Prospecting for Recruits Workbook
• Recruiting Contact Analysis
• Recruiting Contact Plan
• Recruiting Communication Templates
• Recruiting Log

Module 4: The Interview

One of the most important skills needed in recruiting agents is the ability to conduct a beneficial interview. The interview is the activity that determines whether or not you hire an agent and whether or not that agent, in turn, selects you. This module focuses on the recruiting interview and provides a process to follow when interviewing a potential candidate in order to achieve the best results.

• The Interview Workbook
• Agent Power Planning Worksheet
• Transition Checklist